The word casino evokes images of the Vegas strip — neon signs, opulent hotels, and people playing slots and cards. However, casinos have much more to offer than just gambling. They often have luxurious hotel offerings, cutting-edge technology, flexible event and entertainment spaces, award-winning spa and health club amenities, and delicious restaurants. Those additional attractions should be part of your casino marketing strategy to help you attract and retain guests.

Gambling has been a component of human civilization for millennia, with the first evidence showing up in 2300 BC China. The games of chance that are found in modern casinos were developed over the years, starting with dice and moving on to baccarat, roulette, blackjack, video poker, and more. The basic elements of these games are all based on chance, although some have an element of skill like in the case of card games.

Most casinos have a mathematical expectation of winning, which they call the house edge. This means that on average they will make more money than they will lose, even if it takes a very long time to earn this amount. This is possible because casinos accept all bets within an established limit, and they don’t want to risk losing more than their bankroll can afford.

Getting your audience to trust you is an essential piece of successful casino marketing. Consumers trust each other more than they do brands, so display testimonials from happy customers and pictures of recent winners on your website and social media pages.