Casinos attract guests to their gambling tables and entertainment events with the promise of fun and prizes. Many casinos also offer food and drinks, hotel accommodations, top-notch spas and hotels, and live entertainment to keep visitors on site longer. This creates revenue streams that benefit the community through hospitality-related services, as well as leisure activities such as shopping and dining out.

Besides the money a casino makes from its gambling operations, local governments also collect taxes that can be used to fund essential community services or other projects in the city, helping offset some of the costs that would otherwise require budget cuts or increased taxes elsewhere. Some communities have also seen a boost in employment opportunities and wages as casinos are built and operated.

While a well-made casino film can hold viewers on the edge of their seats, real life casinos are much different than their movie counterparts. Aside from the excitement of trying your luck at winning a jackpot, real-life casinos are infused with a variety of scents and sounds to create an experience that is manufactured to be blissful. For example, some casinos waft a specific scent through their ventilation systems to make gamblers feel relaxed and comfortable, while others play soothing music to help people relax.

Casinos rely on group business to generate a large share of their overall revenues. To attract more groups, marketers can optimize their content and social media channels to feature amenities, events, unique offerings, and local attractions. They can also leverage Cvent’s Competitive Market Ads to earn prominent exposure with planners looking in similar markets or sister cities to drive more group traffic and win their business.