Casino is one of Martin Scorsese’s greatest movies, and for good reason. Its lean, mean feel never lags or runs out of steam even though it clocks in at almost three hours. While other gangster films often glorify the lifestyle, Casino shows how fucked up it really is. It’s a history lesson as much as it is a thrilling drama.

Like any other business, casinos are in a highly competitive industry. They compete not only with other casinos, but with non-gambling resorts and vacation packages, on-line gaming and private gambling, and an illegal nebula of operators. Casinos also have to compete for the attention of tourists and locals alike. The best way to attract customers is to offer an experience that’s unique and exciting, as well as to offer a variety of entertainment options.

Changing consumer preferences can have an impact on casino marketing. For example, the Millennial and Gen Z demographic is a growing source of potential customer growth. These demographics are typically more likely to spend a higher percentage of their budget on dining, entertainment, and other non-gaming activities. To reach this audience, casinos must focus on their brand and the overall experience, and incorporate technological elements such as online components to floor games and video screens.

The ideal time of year to visit a casino depends on the individual’s personal preferences and how they prefer to have fun. While weekends are typically more crowded, weekdays may be better for those who prefer to avoid crowds and socialize with friends in their own space.