Marketing to Casinos


Casinos are fun, exciting places where people can let loose and try their luck at games of chance like poker or roulette. They have flashy decor, upbeat music and many options for eating and drinking. They’re usually filled with people who strut their stuff in confidence, expecting to win big or lose it all and having a great time while they’re at it.

Despite a worldview that seems to leave no room for love or trust, the gangsters in Casino are not heartless – they just lack a moral compass. This, more than the violence and bloodshed in this film, is one of Scorsese’s greatest strengths as a director; his refusal to draw a line between depiction and endorsement is the mark of a true artist.

Security at a casino starts on the floor, where dealers keep their eyes peeled for blatant cheating like palming or marking cards and dice. Pit bosses and table managers monitor the tables with a broader scope, looking for betting patterns that suggest cheating. Elaborate surveillance systems offer a high-tech “eye-in-the-sky,” with cameras that can be adjusted to focus on any suspicious patrons by personnel in a control room full of banks of monitors.

Most casinos are designed to be more than just a place to gamble, with luxurious hotels, cutting-edge technology and flexible event and entertainment spaces. They want to attract the audience that will drive revenue in the long run and ensure they continue to thrive into the future, so it’s important that marketing strategies focus on leveraging what makes them unique.