Casino is an entertaining and riveting movie from the master of directing Martin Scorsese. The film has an underlying narrative of human tragedy that pulls you in and keeps you interested until the very end. This is one of the many great things about the movie, it tells a story with compelling characters that have well-developed motivations and goals. The movie also focuses on the dangers of greed and corruption, making it feel realistic and relatable.

The most important thing to keep in mind when marketing your casino is that the gaming floor is not the only appeal of the facility. Whether it’s your luxurious hotel, cutting-edge technology, spa and fitness centers, or award-winning restaurants, you want to promote the full spectrum of offerings so that your guests have multiple reasons to visit.

Traditionally, casinos have focused heavily on demographics in their marketing decisions—and this can be helpful, but it’s not the whole picture. The truth is, no matter what demographic you are targeting, people will make emotional decisions when it comes to their casino experience. It is essential to understand these emotions and double down on them in your marketing efforts.

Many casinos are a perfect destination for events and group business, and they should use their unique strengths to attract this type of traffic. For example, casinos with an onsite spa and restaurant are ideal for weddings, corporate retreats, group luncheons, etc. Targeting event planners using tools like Cvent’s Competitive Ads and Search Ads can help get you on their radar as they plan these types of events.